Due North Rolls Out New Domain

Released on = March 21, 2006, 4:15 pm

Press Release Author = Scott Walker, Due North Marketing Communications, Inc.

Industry = Management

Press Release Summary = Web Site Migrates to New Dot-US Address

Press Release Body = America's Internet address is the new Web location of Due North
Marketing Communications, Inc., the company announced today.

"We're very pleased with our move to www.DueNorth.us," said Due North President
Scott Walker. "The dot-US domain is the official country code top-level domain for
the United States, and it's a distinctive address. It's the only way to establish
an American address on the Internet, and market research has demonstrated its ready
acceptance as a short and memorable domain name."

The site migrated this month from its initial home at a dot-com address, Walker
said. "The dot-com world is getting more and more crowded, especially in the
marketing segment. We believe the best use of that domain is for direct-to-consumer
applications. For business services like ours it's better to locate at an address
that will differentiate us from all the rest. There's no better way for Due North
to do that than with a dot-US address."

Due North still advises its consumer business clients to remain in the dot-com
realm, Walker said. "If you're selling direct to consumers, that's still the place
your customers expect you to be. Even though it's getting more crowded, there are
still plenty of dot-com domains available. The challenge there is to have the
creativity to conceive of domain names that fit in your customers' perceptual
comfort zone and that are still available through domain registrants."

The new address is permanent, Walker said. Due North has signed a contract that
reserves the domain name for a minimum of 10 years.

Due North is a full-service marketing communications firm that provides advertising
and public relations services to clients in healthcare, consulting, nutraceutical,
agricultural, hospitality and other sectors. The company specializes in the
direct-to-consumer and business-to-business segments.

Due North can be reached through email and phone contact information located at
www.DueNorth.us.


Web Site = http://www.duenorth.us

Contact Details = P.O. Box 26
Omena, MI 49674
231-631-0424
customercarecenter@duenorth.us

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